Cadillac Rivington, Dodge Morningstar: Coming to Dealers Soon?

By JAY AKASIE
December 21, 2007

We asked readers of Motoring+ a couple of weeks ago to come up with car nameplates based on New York City locations. The Subaru Tribeca SUV and the Buick Park Avenue luxury sedan are two popular models that originally inspired the request for suggestions.

We were most impressed by the creative submissions of Jim S. and his friends from Brooklyn. In fact, we think certain automakers would do well to hire these guys.

Luxury Nameplates

Albemarle: After Albemarle Road, Brooklyn
Astor: Place, Manhattan
Beekman: Place, Manhattan
Esplanade: Bronx
Grand Concourse: Bronx
Oxford 104: Queens. 104th Street in Richmond Hill was originally Oxford Avenue; we pay tribute to both names.
Rivington: Street, Manhattan

Pickup Nameplates

Force Tube: Avenue, Brooklyn
Conduit: Avenue and Boulevard, Brooklyn and Queens
Flushing: Avenue in Brooklyn and neighborhood in Queens

Camper/Mobile Home Nameplates

Juniper Valley: Road, Queens
Morningstar: Road, Staten Island
Cloverdale: Boulevard, Queens

Entry-Level Economy Nameplates

Box : Street, Brooklyn
Frost: Street, Brooklyn; extremely economical, heater optional
Rust: Street, Queens